Chinese wealthy looking for different products

There have been major changes in the taste of Chinese luxury customers for years. There is no longer any attraction for the products of the large company. Its appeal is now very expensive, individualized for boutique products. These products have now become a symbol of luxury shopping. This news was found in the Chinese sources of the Daily Daily Jing.

The market is the controlling power of this change. The fact is that the age of the buyers has decreased, so its flavor is sophisticated. A decade ago, consumers of luxury goods were concerned about the differences in the product. And the young and wealthy buyers of today are concerned about 'quality', 'different' and 'artistic experience'. And on the basis of which small businesses that meet the needs of specific buyers are building their brand image.

The marketing director of the Peder Group based in Hong Kong, Sarah Wang, told Jing: "Chinese buyers are very vicious, they are traveling different places and using social networks, as a result, they are aware of the movements of the world. According to tradition, they would be attracted to large companies, but they seem to be heading towards new, unique and relevant brands.

These brands have received extensive coverage in China. A similar brand to the American skin care company Ernő Laszlo. The company is 93 years old, only five years before its entry into the Chinese market. Now there are accountants in many of China's supershops. Since their products are of very high quality, Chinese consumers are beginning to call the product of this nickname brand.

Las Vegas marketing director Christie Watson told Jing: "Laszlo has visited China for being a small company." His comment, "The less you are, the more opportunities you have to talk to people, the more you have. To buyers, the fundamental importance of producing certain products must be done better than the large companies, and it must be recruited so that the staff can taste the special experience of the buyers, and there is also one thing to say about the power of the buyer. Buyers are our best wishes, and since that day they invented us, they have associated with us since that day. '

To this end, these companies promote themselves with buyers and offer advice on a personal level. In addition, they communicate with the main opinion makers of the company. They again publish on behalf of the company through Chinese social networks. Christie Watson also said: "It's the first use of digital media as a strategy, we also keep in touch with consumers offline." This strategy is quite successful, commenting that Watson is very successful, said Watson. Laszlo's 60 percent income comes from a supermarket called Timle. In addition, they are thinking of opening counters in more shopping centers to increase contact with buyers.

Along with this, the brand of boutique bags of the United States, Welden, has become a popular name for consumers in China. They demonstrated competence in the use of digital media, as well as personal contact with clients.

In July 2009, China's online sales center, Taobao, began selling products on the global platform. The product of this platform is shown directly to 40 thousand subscribers. The Chinese fashion company and the incorporation of Luxex, Mark Yuan and Joey Zhang choose the load. Sandy Friesen, founder of Wellden, said: "Everything is done in my house, buyers have been able to connect with our company and our products, they sold three million dollars in two days due to the quality of the product and the functionalities. 8.88 thousand people see their products and 40 lakh to 6 thousand people like their products.

Analysts say that new or small brands will have to go through this strategy now to be successful. It is not possible for big companies to do that, they have to do exactly that. But in the commercialization process, this strategy will be used wisely.